6 Branding Tips to Attract Your Perfect Audience

Is your brand transparent and approachable?   It has a name but does it have a face?  Showcase your personality, values, ideals and learn how to bring your audience to you.  Use these 6 tips to attract your perfect audience.    The word branding often gets muddled and confused for the startup business.   It’s seen as something which is beyond most people, that…

Brand Vision: How to Be Smart in a World of Dumb Leaders

How to Build a Brand Strategy—Brand Vision: Creating Leadership, Community and Culture (Part- 4) Congratulations!  You have made business cards for yourself that say something fancy like CEO, President, or Founder. Ok.. I can dig your aspirations, but don’t assume that because you have leader in your title you deserve respect. A leader has a vision planned for the future…

how to become a blog promotion king

How to Become a Pound for Pound Blog Promotion King

4 Ways to Ensure Knockout Blog Promotion The bell sounds as the twelfth round, and fight with it has closed.  The two fighters exit to their respective corners seeking out much needed hydration and the reassurance of their inner circles; each is confident of victory. The buzz of the crowd swells as the judge’s scorecards are read aloud.  Floyd “Money”…

brand promise: the secret weapon to growing your brand - brand strategy

Brand Promise: The Secret Weapon to Building Your Brand Strategy

The Ultimate Guide —How to Build Your Brand Strategy Part 3: Brand Promise Imagine this, you are on the second floor of a club, looking down at the dance floor below you.  The Sugarhill Gang is bumping and everyone is dancing wildly.  No, it isn’t the 1980’s, but let’s take this discussion old school for a minute.   You are scanning…

brand strategy the ultimate guide: how to build a brand essence

Brand Strategy Ultimate Guide: How to Build a Brand Essence

How To Build a Brand Strategy Essence Are you struggling to build your brand strategy and rise above the noise of competition?  Do you consistently see other business owners consistently crushing it when it comes to standing out from the crowd?  Do you wonder how businesses like Facebook, Apple, Google, Starbucks, become so huge and so fast?  The secret of…

seth godin's action theory of modern marketing

Seth Godin’s Action Theory of Modern Marketing

Seth Godin Recently Launched a SkillShare Course on Modern Marketing. Revolutionary. Innovative. Modern. These are words that come to mind. “Find products for your customers [rather than] finding customers for your products.” –Seth Godin   Godin describes the evolution of marketing over the last 50 years. After dissecting the out-of-date model, he brings out the big guns. The Action Theory of [Modern]…

23 free social media resources

23 Free Social Media Tools and Resources

  Generic Tools to Grow and Monitor Your Social Media #1 Google Alerts Monitor trending news and have it delivered strait to your email inbox, than curate that content onto all your social media platforms.  This is a great way to help you grow your audience! http://www.google.com/alerts.   #2 Google Analytics This may not be exclusively as social media tool but it is…