101 positive affirmations

101 Positive Affirmations to Start Your Day Off Right

Do you ever wonder how to take control of your day, your life and your destiny? Well I do. I’ve found that there is a simple formula that runs life. Our beliefs create our thoughts. Our thoughts create our words. Our words create our actions. Our actions create our results. Positive affirmations are the key to unlocking greatness. If you want…

How to build a Brand Strategy Template

How to Build a Brand Strategy Template

After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m explaining an inquisitive relationship. “It’s complicated.”   When I say, “Branding is your reputation, your interactions with every customer, how people think and feel about you,…

how to use live streaming for content marketing

How to Use Live Streaming for Content Marketing: Meerkat, Periscope, katch.me

  Meerkat is the hot new live streaming app that is taking the world by storm. Recently, the company teamed up with GoPro to live stream from your GoPro to your phone, and now we have so many new emoji’s. This gets my inner adrenaline junkie revving and makes me excited about what content I can produce this winter. Katch.me is a NYC-based…

building a loyal brand with death to the stock photo

Building a Loyal Brand and Community with Death to the Stock Photo @deathtostock

The d.science Podcast: EPISODE 01 Welcome to the first episode of the d.science podcast! We have a video excerpt below, and the full 60 minute podcast is the audio link below. Enjoy the interview with David Sherry! In this session of the d.science Podcast, Austin + Emelina chat with David Sherry, a co-founder of Death to the Stock Photo who…

How to Use Twitter Video Feature

How to use the Twitter Video Feature to Build your Brand

  In the past 48 hours a trending hashtag has been circulating the Twitter-verse: #DescribeTwitterIn3Words. That can only be described as an avant-garde approach to constructive criticism. Or at least that is what I hope.   The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”, or my favorite “FIRE HOSE ON.”   I…

10 tips to grow your instagram

10 Tips to Grow Your Instagram Account (The Awesome Organic Way)

Instagram has been gaining some serious traction in the last few months. Businesses are all heading there, and all the younger eyes and ears are on this platform. Facebook? Nah, it’s all Insta now. I’ve taken the last several months to explore Instagram, understand the native culture and grow my audience. I’ve gone from 10 likes on a photo to…

Top 10 Ways To Build Your Meerkat Audience

What is Meerkat? Meerkat is a new app and social media integrated with Twitter. It allows you to live stream video and sound through your smartphone. This essentially turns every smartphone user into a T.V broadcaster. Conveniently, meerkat directly links with Twitter accounts, letting people stream a live video to their followers on Twitter.   Imagine this: You are walking…

buyer persona: the ultimate guide to delivering value to your clients

Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients

  Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you’ve had these experiences, you probably haven’t fleshed out your buyer personas.   According to Hubspot, a buyer persona is: “A semi-fictional representation of your ideal customer based on market research and real data about…

What Makes A Great Logo?

  A logo is the very first impression consumers receive from your business.  Wouldn’t you want to make a great impression? A great logo has five key characteristics. ·      Simple ·      Memorable ·      Timeless ·      Appropriate ·      Versatile Simple Ever hear the acronym K.I.S.S or keep it simple stupid?  A simple logo allows the customers to experience you image without…

How to Budget Your Social Media Marketing for 2015-2016

It is very clear that social media is a powerful force for marketing your business. Instead of making 8 cold calls to a single prospect, we can now build relationships quickly through live tweeting. Facebook has 1.19 billion users. That is over 1/7th of the entire world’s population. This is a sales highway to your customers no matter your industry. What…