The Fundamental Reason Advertising and Advertisers are Failing

The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore. Even cracked in all its wonderful comedic glory doesn’t strike at…

How to Use Instagram Stories to Market Your Brand

How to Use Instagram Stories to Market Your Brand   Instagram blew up recently with their new “stories” function. Besides openly ripping off Snapchat, the stories are pretty functional to grow your brand or your business.   Actually, I’ve enjoyed using them a little bit! They’re great because they offer additional exposure to your audience,…

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