how to start an online business in 14 steps

How to Start an Online Business in 14 Steps

  How to Start an Online Business in 14 Steps. Being that you’ve come across this article… I bet you’ve thought of starting an online business.   You’ve heard all the buzz and you’ve decided that you want in. Mostly… because you’re interested in doing business in your sweatpants, or from a longboard. Like Austin has been doing on Snapchat recently….

depth over width the only social media strategy you'll need to grow your brand

Depth over Width The ONLY Social Media Strategy You Need To Grow Your Brand

The Only Social Media Strategy You Need to Grow Your Brand. This is the only strategy you’re going to need to build your brand. It doesn’t matter what social media platform you are on. Whether you are on Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, Vine, or ANYTHING else.   This is the only social media…

How to build a Brand Strategy Template

How to Build a Brand Strategy Template

After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m explaining an inquisitive relationship. “It’s complicated.”   When I say, “Branding is your reputation, your interactions with every customer, how people…

buyer persona: the ultimate guide to delivering value to your clients

Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients

  Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you’ve had these experiences, you probably haven’t fleshed out your buyer personas.   According to Hubspot, a buyer persona is: “A semi-fictional representation of your ideal customer based on market…

What Makes A Great Logo?

  A logo is the very first impression consumers receive from your business.  Wouldn’t you want to make a great impression? A great logo has five key characteristics. ·      Simple ·      Memorable ·      Timeless ·      Appropriate ·      Versatile Simple Ever hear the acronym K.I.S.S or keep it simple stupid?  A simple logo allows the customers…