Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while you sleep, and all the other lifestyle hyperboles? I feel…
How to Write an Elevator Pitch
How to Write an Elevator Pitch A great elevator pitch’s only goal is to generate interest in a prospective buyer and turn a 30-second meeting into a 15 minutes sales call. This can literally be in an elevator (as originally designed) or a chance encounter at a coffee shop. Perfecting your elevator pitch is the…
How to Create a Visual Style that Skyrockets Your Personal Brand
How to Create a Visual Style that Skyrockets Your Personal Brand (with a little help from Free People 😉 ) When we think “branding” we always think of the business side of things. For example, your logo, values, vision, mission, what you’re here to change and more. There’s an entire side of branding that…
How to Build an Attractive Brand on Instagram
How to Build an Attractive Brand on Instagram Instagram has been gaining popularity lately in business markets. It totally make sense because of the amount of sheer attention that is present in this growing social media. Everyone wants to be an “Instagram influencer” and bust the mold, attracting tens of thousands of followers….
How to Make Money as a Personal Brand Starting on Day 1
How to Make Money as a Personal Brand Starting on Day 1 The Action Steps & Ultimate Guide to Becoming an Expert How do I make money as a personal brand or influencer? This is pretty much the question of the year… and probably the next 5 at least. I meet people frequently…
The DIY Guide to Branding Your Office: Part 3 (AFTER)
If you missed part one of the DIY office series, you can check out all the before photos, here. And part two of the series goes through the process of decking out the space, and the DIY walls, chalkboards and whiteboards that you can check out, here. Gotta love that modern, mid-century appeal. I…
The DIY Guide to Branding Your Office: Part 2 (IN PROGRESS)
If you missed part one of this series, you can check out all the before photos here. If you’re dreaming of that perfect office, there are loads of pros and cons for investing in a space. I covered them in part one of the DIY office series. We did some serious DIY hacks…
The DIY Guide to Branding Your Office: Part 1 (BEFORE)
Okay so you want an office for yourself. You think the couch or the foot of your bed are not the most professional areas to work from. You like going to coffee shops, but you just long for that fun office to invite your meetings to and be creative in. Maybe you even feel like you’re…
How to Start an Online Business in 14 Steps
How to Start an Online Business in 14 Steps. Being that you’ve come across this article… I bet you’ve thought of starting an online business. You’ve heard all the buzz and you’ve decided that you want in. Mostly… because you’re interested in doing business in your sweatpants, or from a longboard. Like Austin has been doing on Snapchat recently….
Depth over Width The ONLY Social Media Strategy You Need To Grow Your Brand
The Only Social Media Strategy You Need to Grow Your Brand. This is the only strategy you’re going to need to build your brand. It doesn’t matter what social media platform you are on. Whether you are on Facebook, Twitter, Instagram, Pinterest, Snapchat, Periscope, Vine, or ANYTHING else. This is the only social media…
How to Make a Personal Brand Statement
In this ever changing digital landscape, personal brands have become the “go to thing.” Building your own mini brand online allows you to cultivate an audience, gain opportunities others don’t have, and grow your business. A personal brand statement is a unique proposition about who you serve, the value you bring to them,…
How to Take Amazing Fresh Photos for Your Blog
How to Take Amazing Fresh Photos for Your Blog (and never have to worry about licensing again!) Every blogger has been there. I can hear it already… “Where do you get your photos!?” and “How do I take photos for my blog?” I must confess, I mix things up! I have pretty much…
Collaboration the Key To Digital Disruption
Every day the digital ecosystem becomes more crowded even more noisy. The digital and startup world is innovating almost at the speed of light. As soon as one “hit digital product” pops up, a hundred “me-too” products follow. With all this noise and competition, how do we disrupt the digital market? Brian Fanzo…
How to Build an Attractive Business or Personal Brand
Should I brand myself or my business? If I had a nickel every time I answered this question… The short answer is both. The better questions is: what should I brand first—my business or myself? This requires us to dig a bit deeper into your brand strategy and figure out what makes sense…
How To Discover Your Perfect Client? Q+A
“As a new entrepreneur should you have one ideal client to focus on or is good to spread the wings a little and try out different clients?” The answer is it depends. Ideally you should focus your time and energy on your perfect ideal client. That is how you will reach the most people, you…
How to Build a Brand Strategy Template
After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m explaining an inquisitive relationship. “It’s complicated.” When I say, “Branding is your reputation, your interactions with every customer, how people…