d.science https://dscience.co A blog for entrepreneurs on how to build a personal brand with social media Tue, 20 Feb 2018 00:45:30 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 https://d2yt7dximovjc2.cloudfront.net/wp-content/uploads/2016/10/cropped-dscience-icon-32x32.png d.science https://dscience.co 32 32 How to Find Your Purpose in Life: 30 Years of Wisdom https://dscience.co/find-purpose-life-30-years-wisdom/ https://dscience.co/find-purpose-life-30-years-wisdom/#respond Sat, 03 Feb 2018 02:11:41 +0000 https://dscience.co/?p=9758   I’d like to show you how to find your purpose in life, and tell why it’s a little easier than you think. October was my 30th birthday. The big three… OH MY GOD I AM 30 MY LIFE IS OVER! DEEP BREATH DEEP BREATH!!!! Like a lot of people I started to take a...

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how to find your purpose in life

 

I’d like to show you how to find your purpose in life, and tell why it’s a little easier than you think.

October was my 30th birthday. The big three… OH MY GOD I AM 30 MY LIFE IS OVER! DEEP BREATH DEEP BREATH!!!!

Like a lot of people I started to take a good hard look at my 20’s, and do a bit of self-reflection. Asking the tough questions like, can I afford avocado toast on a regular basis and am I happy with what I have accomplished?
Where I am going, and how I am serving the world, have I found my purpose in life? You know, those important questions.

Truthfully, the answer is not a simple “Yes or No.” The world doesn’t operate in black and white, and neither is finding your purpose. At 30 years old I am finally ready to sit down and fully embrace my purpose on this earth. In this article, I am going to share with you my method of how to find your purpose and why it is easier than you think.

Before we jump in, the hardest part I have personally had with divining my purpose is that… there is no right or wrong answer. Not everyone has a singular purpose that they must pursue for the next 50+ years. Sometimes, you have one that you pursue for a few years until a bigger purpose is unlocked, or you achieve your goal.

 

What is your BHAG or big hairy audacious goal?

Your purpose has to be big, but big is relative to the person. Some people may want to save the rainforest, end childhood hunger or stop the Harvey Weinstein’s of the world. Other’s want to make people laugh, be a loving parent, or be hedonistic and experience every healthy sexual desire they have. No goal is right or wrong unless you are infringing on the rights of others of course.

Personally, I have many purposes, desires, and goals in life.

Creating clarity of my “real goals” is the first step in determining how I will find my purpose in life. I am defining real goals as those goals or purposes that I keep coming back to me every time I put them down. Like an itch in the back of your throat, it won’t go away.

 

How to Find Your Purpose: Core Values

Take a look back at your life and see what in your life has consistently made you happy. We aren’t talking about the little things either, dig deep and really look at the big things that brought joy to your life.

For example, here are just a few goals that mean a ton to me.

  • I love making people laugh and bringing joy to the world. (every day I make viral silly skits on Musical.ly that make people laugh)
  • I believe positivity is as essential of a substance to consume as a healthy diet. (I teach positivity to my audience on live.ly and am a spotlight creator because of it)
  • I love being silly and not taking life too seriously. I dress up in costumes to make people laugh after all…
  • I absolutely love teaching and inspiring people no matter what the subject is. If I can help someone be a better in any area of their life I get excited.
  • I have spent a lot of time studying and executing in many different areas of my life. Entrepreneurship/business, social media, personal development/mindset, Snowboarding. If I can help someone achieve growth in any of those areas I do it without a second thought.

 

After creating this list, the next step becomes distilling down these ideas and things that make us happy into a couple of core ideas and values.

For instance,

I value: Enjoying life, the process, spreading positivity.

I value: Growing, pushing, and achieving more.

I value: Leading through teaching. Walking the walk as you talk the talk.

I value: Simplicity. Life is complicated, we don’t need to make it more than it actually is.

 

Expanding on these ideas further…

I love spreading positivity and humor, I believe you receive in life what you put out into the world. Therefore I want to give more than I take, and I want to give humor and positivity.

I absolutely love personal development as it is a way to grow as a person. Overcoming fears and challenges, approaching life from a different perspective. I also love entrepreneurship for the growth mechanisms. I love growth hacking and finding little and big ways to explode key numbers.

I love creating communities and serving others. By serving a community, you get the opportunity to validate ideas and create real impact. It is frustrating and hard to create something and have no one resonate with it. Therefore I approach everything community first. Find an audience to serve and serve that audience better than the rest.

These core ideas or values become your system of “checks and balances”. If your purpose isn’t aligned with these values, you are bound to fail.

 

How to Find Your Purpose: Pain Cave

Before we build the whole system and answer the question “WHAT THE F*** DO I DO WITH MY LIFE?”

We gotta take a look at all those dark ugly spots in our life. My friend Kamran calls this point(s) in your life “The Pain Cave”

The “pain cave” is those times in your life that were absolutely miserable. These are the absolute worst times that made you question your reality, god, and maybe even your own existence.

Kamran’s “pain cave” was when his newborn son needed heart surgery and waiting to figure out if his son would live or die. That is some tough sh*t right there.

My “pain cave” has arrived a number of times in my life. When I was a tween, I hated my life. I had an abusive home life, zero self-worth, and no external validators to boost myself up. I wasn’t good at school, sucked at sports, was a nerd before it was cool, and girls didn’t think I was attractive. I almost committed suicide as a kid.

As an adult, my “pain cave” came again just with new furnishings. I was a failed entrepreneur, homeless, college drop out. I felt like a worthless piece of sh*t that was a giant burden on society, a disgrace to my family, and hated myself. It made me question everything I have ever done, the decisions I made and there seemed to be no hope.

When those times in your life that you are forced to sleep in “The Pain Cave”, take a look at what is going on. What are you doing in your life that is causing those things to happen? Take ownership of these situations in your life, and say it is my fault.

I can already hear the comments “WAS IT KAMRAN’S FAULT HIS SON NEEDED HEART SURGERY????!?!??!?!” or a 4-page tirade of a similar nature. Before you go ahead and rip my head off in the comments section, hold on a minute.

I understand life, and simply sh*t happens. Very few people would “choose” to experience these negative things in life. That is irrational.

But, just as a thought exercise — what if we did? What if for some crazy reason we choose to have these negative, dark experiences. If you need to pose this to your higher being of choice, go right ahead. What if God/god/Self/Higher Being/Universe/etc. put those situations and experiences in front of you? Why would a benevolent force do this, what would you learn from this experience, how would it make you stronger?

 

Imagine this:

My higher family got together before we came down here on this earthly plane and had a little family meeting.

My mom said, “hey I will come down and love you unconditionally. I will sacrifice everything for you. I will also choose to have verbally and mentally abusive male figures in your life. I will also reject your gifts to the world and not know how to support you other than my love.”

Then, I was like “Cool! That is going to be a great way for me to build an internal strength that will dominate every challenge thrown my way. I will naturally have to be a leader as no one will be able to show me the path. Your love will model to me how to be empathetic and authentic. Connecting and sharing with others will be natural! Would you really do that for me? Thank you!”

My higher father said, “Hey I will come down and cause a giant rift in our relationship. As you grow up I won’t be around, I will be a failed entrepreneur, and use humor as a way to subtly say mean things to you to knock your self confidence.”

I was like… “NO WAY YOU WOULD DO THAT FOR ME!? You will show me how to have a thick skin, and be mentally quick on my feet?? Will you give me the gift to bridge that huge divide and create a really strong relationship with you years later? If I can create a powerful relationship with you, that means I can heal any wound.”

My sister said “Hey, I will come down and secretly hate you for being here and the choices you make. At my wedding, I will make sure to actively reject and shun you. I will try and dominate you physically and mentally. I will push all your buttons and get you so angry you can’t think. Most importantly I will hate you because you represent all the things I wish I could be and do but will never admit to it.”

I was like “WOW you must love me so much! You will teach me a level of patience that a Buddhist monk would envy. By being my biggest hater you will be a major motivator. You will give me the gift to help you in exchange and allow you the opportunity to choose new paths. We must love each other so much to cause each other so much pain.”

 

All in all the ethereal conversation ended in… “Thanks, family you are the best! I agree to these terms, let’s get this thing started.”

 

Only in the “pain cave” can we receive life’s strongest gifts. The “pain cave” becomes a crucible that we use to turn life’s lumps of coals into diamonds we get to share with the world as gifts.

 

Write out your gifts that were born out of pain and struggle.

My gifts are:

I am a natural teacher: I excel only when I can inspire, educate and entertain!
I am a natural leader: I will do my thing and want you to lead too!
I am a natural cheerleader: I want to celebrate your wins and successes!
I am a natural comedian: I will find the humor in any situation!

Ok I know this is a super long article but bear with me. We are getting to the end, and finally ready to put it all together.

 

We have our values:

I value: Enjoying life, the process, spreading positivity.
I value: Growing, pushing, and achieving more.
I value: Leading through teaching. Walking the walk as you talk the talk.
I value: Simplicity. Life is complicated, we don’t need to make it more than it actually is.

 

We have our gifts:

I am a natural teacher: I excel only when I can inspire, educate and entertain!
I am a natural leader: I will do my thing and want you to lead too!
I am a natural cheerleader: I want to celebrate your wins and successes!
I am a natural comedian: I will find the humor in any situation!

 

Looking at our values and gifts, ask yourself the really deep question of “WHY?”

 

How to Find Your Purpose: Why?

Why are these things important to you, what do they represent?

I grew up with no external validation of my own significance, in a mentally and physically abusive environment. I lived in a perpetual cycle of self doubt, fear, and sadness.

I didn’t start to rise to my full potential until I became my own leader, teacher, and cheerleader. I had to believe in myself when no one else would. Once I believed in myself, others started to believe in me too. I started winning and having external validation that I was significant. I had to realize that I was more than enough.

I have a responsibility to show to others they are significant and more than enough. I can show others that they have all the tools and resources they need to take the next step and move forward in life. I do that through teaching, leading, and inspiring others using humor and practical know how.

Looking at our current cultural ecosystem I am noticing thousands of young kids going through exactly what I went through and sometime worse. We have a social media world where we validate our value based on the number of likes you get on Instagram.

All this leads me to one simple conclusion: I must be the leader that shows the world that your self worth is predicated on how much you help others. I just happen to do this through dressing up in silly costumes, dancing around and using my social media platform to teach, inspire, and bring positivity.

 

Write why you do what you do, write why it’s important.

Afterwards, test your purpose against the exercises laid forth. Does your purpose align with your core values? Does your purpose use the gifts gained from your “pain cave.” Is your why strong enough to pull you forward against all odds? If you answer yes to all of these questions, than you have successfully figured out how to find your purpose in life. If not, don’t fret, keep searching.

 

If you enjoyed this article, you may also like:

How to Overcome the Fear of Failure

4 Ways Being Obsessed is Your New Game-Changing Awesome Sauce

How to Drastically Change Your Life in One Hour: a Meditation

3 Simple Hacks that Will Help You Become Crazy Productive

The Truth About Online Courses and 5 Tips to Master Passive Revenue

How to Make a Personal Branding Statement

 

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The Myth of Being Paid to Create and Why It’s Doomed to Fail https://dscience.co/myth-paid-create-doomed-fail/ https://dscience.co/myth-paid-create-doomed-fail/#respond Sat, 16 Dec 2017 04:04:50 +0000 https://dscience.co/?p=10072   Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while you sleep, and all the other lifestyle hyperboles?   I feel...

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the myth of being paid to create and why its doomed to fail

 

Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while you sleep, and all the other lifestyle hyperboles?

 

I feel like every time I come across a new creative seminar, workshop or webinar, that people are talking about how to get paid to create. I want to preface this by saying that it is doable, and achievable. The thing is, it’s just gotten overrated and overdone as far as people stressing about working with brands.

 

People tell me all the time— “I just want to work with brands and get paid, and that’s all I want to do.” They want to work with Pepsi, Coke, Nike, Adidias and more—and they want that to become their full time income and career.

 

They want to be full-time content creators and get paid to post photos of themselves in brand-gear on social media.

 

This seems like a dream come true, but it can strip you of success long-term (by not having a deeper meaning of why you do what you do).

 

I’ll get into more of this in a moment.

Let’s touch on what you’d be sacrificing.

 

You Could Be Sacrificing Your Career.

Okay, you know how Beyonce reps Pepsi, and Taylor Swift has a branded partnership with Coke? Well, neither of them gave up their careers to do so. Working with these brands is just an added bonus, and an additional income stream for them. It’s not the “only.” It’s not all they do. It’s only a small fraction of what they do.

 

You don’t hear about Taylor Swift giving up her career to sing, because she has a partnership with Coke. In fact, I’d be willing to bet that the amount of money that Coke offered Taylor for the partnership is very little in comparison to the financial gain that she built with her entertainment career.

 

Moral of the story?

Working with brands should not be your “end all be all.” It’s certainly not for all the celebrities and top influencers that we see on a regular basis getting “paid to create.”

 

No one is entitled to financial gain for being a creator. Like anything else, it must be earned. For example, Beyonce and Taylor becoming celebrities was no “stroke of luck.” they’ve each been working hard at it, tirelessly and completely committed since they were children.

 

And although, I’m sure they dreamed of working with brands, I think the real dreams were inspiring and entertaining hundreds of millions of people (because that’s what they do today).

 

 

Find Your Purpose Past Wanting the Credibility of Working with Brands

Anyone that’s achieved high levels of success, and that’s worked with top brands getting paid to create—has a definite chief aim or purpose that’s much deeper than the surface level of working with big brands.

 

In fact, if you haven’t mastered anything—brands won’t work with you or even be attracted to you. 

 

Think About Your Goals and What You’re Here to Do:

  • Really contemplate why you want to work with brands—is it that you just want the credibility of having Pepsi on your portfolio?
  • What are you looking to accomplish for yourself long term?
  • What are you looking to change in the world?

 

Start identifying your clear, concise goals. I even have a goal setting workbook that you can download here, for free.

 

If you’re looking to work with brands, just remember that it’s not the end-all, be-all. It’s a tool, just like anything else.

 

I like to work with big brands, because it gives me the credibility in the eyes of others. In other words, it’s a signal to people who want to work with me or follow me, that I have my sh*t together. Past that, working with brands is not my chief aim.

 

Rather, my top goals are to help as many people as I can become financially and career-stable. I want everyone to have options, and not feel like they have to work a job they hate, or they have to make certain decisions because they don’t have an abundance of money.

 

I desire to help people build their personal brands to a point that they always have options, and people are always seeking them out for work. It’s career independence. And really, it’s the only way I see of having real control over your future (having career independence).

 

This isn’t just about being an entrepreneur. Because you could be an entrepreneurs and be completely dependent on your clients, not have built a personal brand and you become stuck in a certain way of life that you may not be satisfied with.

 

This is about having such awareness for your name, what you do and the value you provide to the world.

 

It’s about building a brand for yourself.

Once you do this, of course you’ll get paid to create. But really, you’ll be getting paid for all the painstaking work you’ve put in over the last however many years. These things take time.

 

Life is a game of inches.

The best thing you can do for yourself right now (if any of this article is resonating with you) is to start building your brand. It takes YEARS. I don’t mean a few years, I’m talking 10-30 years. It’s done by laying one brick of accomplishment at a time.

 

The best advice I can give you, is to start now. 

 

You’ll achieve so much in the time that you start, even though it will be challenging. There’s nothing quite like re-inventing yourself and putting yourself out there. It’s crazy, dangerous and exhilarating. People will love you and others will judge you.

 

The reason you do it, is because there’s no other way.

I promise—you’ll fail. But it’s half the fun of it.

 

The failure is where you get to learn everything you must about yourself, and master the game. Don’t fear it, embrace it.

 

“It’s impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.”

– J.K.Rowling

 

She said it—you fail by default. Don’t take the default road of life. Take control—risk failing and build your personal brand.

 

Building a Personal Brand is the BEST Thing You Can Do to Secure Your Future

No joke friends. If you have a personal brand that people recognize you can do just about anything.

 

Just think… Trump. Is it too soon?

His personal brand is what won the presidency. And whether you agree or disagree with him, his world view, or how he treats people—you know who he is, what he does and what he stands for.

 

As a result of his incredible recognition of his own brand, he was able to leverage mass attention to win the presidency election of 2016. Need I say more?

 

Rather than focusing so much to “get paid to create.” Focus on what value you provide for others, and make it clear as day in all of your marketing materials.

 

For example, I help entrepreneurs build their personal brands with social media to take control over their careers and have longevity in career and financial stability.

 

Ask yourself these questions to find your value:

  • What value do you provide for others?
  • What can you give to the world?
  • What’s so important to you, that you think can change the game for others (in a great way)?
  • What’s your personal branding statement?

 

If you loved this article, you’ll probably like these too…

Brand Strategy Ultimate Guide: How to Build a Brand Essence

Brand Strategy Ultimate Guide: Radical Differentiation

How to Make a Personal Branding Statement

How to Make Money as a Personal Brand Starting on Day 1

How to Become an Influencer in 6 Steps

How to Get 10K Followers Instagram in Under a Year

How to Use Instagram Stories to Market Your Brand

 

Think I’m on track or I’ve lost my marbles!? Let me know in the comments 🙂

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How to Get Your Beauty Rest as a Hard-Working Entrepreneur https://dscience.co/get-beauty-rest-hard-working-entrepreneur/ https://dscience.co/get-beauty-rest-hard-working-entrepreneur/#respond Sat, 04 Nov 2017 02:21:16 +0000 https://dscience.co/?p=10064   People have a tenancy to undervalue sleep. If you’ve seen Arianna Huffington’s book, “Thrive” you know what I’m talking about. She accounts what it’s like to work constantly at the expense of your body and sleep—to accomplish more. The thesis of the book is that we can accomplish more, while having enough time to...

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how to get beauty rest as a hardworking entrepreneur

 

People have a tenancy to undervalue sleep.

If you’ve seen Arianna Huffington’s book, “Thrive” you know what I’m talking about. She accounts what it’s like to work constantly at the expense of your body and sleep—to accomplish more. The thesis of the book is that we can accomplish more, while having enough time to sleep and do the other healthful tasks that keep our bodies in balance.

We each have a strategy to go to sleep and wake up. If you you’re not sure what your strategy is, just literally document what you do every morning when you wake up, and every evening when you go to sleep. This is the recipe for the results you’re currently receiving.

If you go to sleep stressed out, you’ll wake up stressed out.

Not only that but, your quality of sleep will be low. You probably won’t wake up with energy or well-rested. Thinking heavily before you go to sleep isn’t healthy. If you can’t stop thinking wildly about what’s not working for you and what you have to do this week, you won’t be able to rest.

 

Pro Tip:

Have lots of things on your mind? Keep a notebook by your bedside to write it all out before you go to sleep.

 

There are other things that contribute to how well you sleep. For instance, the time you go to bed, and the time you wake up are actually important. I spent the majority of my life going to bed after midnight, waking up at around 9 or 10 am. This is totally “normal,” but goes against the natural biology of the human body.

I’ll get to more of this in a moment. 

Have you heard of the circadian rhythm? It’s part of our natural body clock. I can hear you—clock!? what!? Yes, our bodies have a natural “clock” that biologically determines the best times to sleep, eat, etc. The closer you are to your biological clock, the more balanced you’ll be.

Essentially, our biological clocks dictate that going to sleep around 10:00pm is the best time, and waking up around 6:00 am for optimal energy.

 

I didn’t believe it— until I started getting to sleep by 10, and getting up at 6. It actually (and surprisingly to me!) made a huge difference. After doing this for a week or so, I found that it was easy to get up early (for someone that wouldn’t get out of bed before 8a). I also noticed that the difference in how I felt when I woke up changed if I went to bed at 11pm or 12pm. I was more groggy and not necessarily chipper when waking.

It helped for me, so I’m happy to share. If you’re truly a night person and can’t make it happen power to ya. However, if you’re thinking about taking your sleep heath to the next level and want to try it out- do it!

 

#1 Create a Nighttime Routine

Preparing to go to sleep actually helps you sleep better. Create a routine for the evening that slows you down and gives you relaxing vibes. Popular writer and entrepreneur, Tim Ferris says that he drinks tea, reads and takes a bath to unwind every night and prepare himself for sleeping.

 

I like to listen to meditation music, throw peppermint & lavender into my aromatherapy diffuser, and meditate and/or read. I like showering at night too as it keeps me relaxed and ready for bed.

Get in the habit of creating a routine—it’s a strategy that prepares you for sleep. Then do this every day for a month so you create a habit out of it.

 

#2 Get Off Your Phone or Computer at least 1 Hour Before Bed

The blue glow of the computer or your phone messes with your biological clock. If you’re staring at your phone right before you nod off to la-la-land, you’re signaling to your brain that it’s not nighttime. The color of the light in the phone simulates daylight and throws off your biological rhythm.

Get off all electronic devices at least one hour before you get to sleep, if not 2 hours. This will help prepare you for healthy sleep and allow you to relax naturally.

 

#3 Go to Bed & Wake Up at the Same Time

When you go to bed and wake up at the same time every day, you create a natural rhythm for your body to follow. Erratic sleep habits & sleep times will result in not getting a good night’s rest. If you create timing habits, your mind and body will naturally wind down every night before bed.

 

#4 Avoid Eating Before You Sleep

When you eat, your fluxing your body likely with carbs and sugar. Can you guess what this will do before you go to sleep? Carbs turn into sugar that give you energy and keep you up instead of allowing you to start winding down. If you’re really hungry, keep your snacks to fat (that won’t spike your insulin and keep you awake).

 

#5 Think of Really Positive Things Before You Sleep

Your brain contemplates the last 2 hours of content that you think about before you go to sleep, all night. This is true especially for the last 5-10 minutes before you fall asleep. I’ve found that if I run through a mental gratitude list before I fall asleep that I noticeably wake up in a much better mood than otherwise.

Spend a few minutes every night contemplating positive things, and/or visualizing your goals.

 

#6 Use Sleep Apps

My favorite sleep app is Sleep Cycle. I use it literally every night. Essentially, it monitors your movements through your phone to track how you’re sleeping. The more movements mean you’re restless, and the less mean you’re in REM sleep. You set the time you’d like to wake up in the app, and it wakes you up before that time when you leave a REM cycle.

Have you ever woken up groggy? You received plenty of sleep so you can’t understand why you’re so sleepy? Usually it’s a result of waking up at the wrong time—ie. in the middle of deep sleep. This app prevents that feeling by gently waking you up when you’re ready to wake up!

This is helpful and convenient because the app detects when you’re already waking up and helps you wake up fully. It plays a musical alarm quietly, that steadily becomes louder, making it gentle. Say goodbye to those honking, obnoxious alarms.

 

#7 Practice Meditation

Meditation can take some time to learn, but you can use apps to hack-it. Headspace is a popular meditation app with a great meditation selection. Mostly this is the time for you to decompress your mind of all the thoughts and clutter from the day.

Another alternative to meditation is journaling. Write out everything you can think of for the day to get it out of your head.

If you’re looking for some help meditating, we have an article here and here

#8 Manage Stress to Not Disrupt Sleep

Stress takes a serious toll on the body, and your sleep. Managing stress is probably easier said than done. Either way, it’s incredibly important to create effective routines and habits that help to manage your stress levels throughout the day.

 

#9 Reduce Overall Caffeine Intake

In the United States especially, we think coffee is a source of energy. It’s found on every corner and is widely available in every office, usually for free. As a result, Americans pound cups of joe all day to counter sleepiness and to “be more productive.”

Here are some things about caffeine that maybe you didn’t know…

  • Caffeine riestricts your muscles to tighten (often tightening neck and shoulder muscles that cause headaches and back problems)
  • Caffeine is highly addictive with withdrawl symptoms
  • Having a constant stimulant drip to your brain and body causes a complete reliant on the stimulant to stimulate your adrenal glands
  • It’s incredibly easy to throw your entire body out of homeostasis by blowing out your adrenal glands (by having more caffeine than your body can handle, that leads to you having trouble getting to sleep, and waking up)

 

#10 Exercise in the Morning

There are loads of studies that show exercising in the morning gives you energy all day, and helps you sleep soundly at night.

It also is a sustainable way to receive your morning energy. Rather than slugging back a cup of coffee, consider doing a 10-minute HIT training session. Ten minutes can do the world a difference.

 

#11 De-clutter Your Sleep Environment

Plainly, clutter is distracting. Your room is meant to be the little sanctuary where you recharge and sleep. Keep your room clean and clutter-free. Remove any piles of cloths and put everything away and out of sight that you can.

Place some attention into your bedding. Ultimately, if your bed looks uber-comfortable, you’ll look forward to going to bed. This means that you’ll get to bed earlier, and nod off to dream state in a great mood because you look forward to getting into your bed!

 

#12 Place Your Phone on Airplane Mode Before You Hit the Hay

Microwaves and radiation leak from your cell phone while you sleep if it’s turned on. This can disrupt your REM cycles and sleep heath. Not only that, but when that friend drunk-texts you at 4am, you won’t be happy.

Turn your phone onto “airplane mode” before you go to sleep. This way you can leave your phone on, but the microwaves won’t disrupt your sleep or brain health. In fact, also make sure to place your phone in another room. It’s not great to have electronics really anywhere near you when you’re sleeping. I’ve started placing my phone in the living room, and it makes me be more present before I go to bed too, keeping me from getting distracted perusing Instagram. ><

 

If you liked this article, you’ll enjoy these:

9 Daily Steps to Be More Productive and Get Shit Done

71 Unbelievably Easy Tips to Crush Productivity this Year

3 Simple Hacks that Will Help You Become Crazy Productive

How to Focus Your Brain Like a Superhuman

7 Meditation Hacks to Relax Your Brain Immediately

5 Powerful Visualization Techniques that will Help You Master Meditation 

 

Have more sleep-related tips to add? Try any of these? Let us know in the comments!

 

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The Ultimate Entrepreneur’s Guide to Work from Anywhere and Travel the USA https://dscience.co/the-ultimate-entrepreneurs-guide-to-work-from-anywhere-and-travel-the-usa/ https://dscience.co/the-ultimate-entrepreneurs-guide-to-work-from-anywhere-and-travel-the-usa/#respond Wed, 21 Jun 2017 13:31:30 +0000 http://dscience.co/?p=9228   The Ultimate Entrepreneur’s Guide to Work from Anywhere and Travel the USA   Have you seen all these bombin’ entrepreneurs traveling all over the country and the world? It’s becoming a trend, and I keep seeing it! Austin and I also traveled a little bit, and worked remotely on d.science while traveling through the...

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The Ultimate Entrepreneur's Guide to Work from Anywhere and Travel the USA

 

The Ultimate Entrepreneur’s Guide to Work from Anywhere and Travel the USA

 

Have you seen all these bombin’ entrepreneurs traveling all over the country and the world? It’s becoming a trend, and I keep seeing it! Austin and I also traveled a little bit, and worked remotely on d.science while traveling through the Northeast, and then to the West coast.

 

We traveled to Vermont (Stowe, Shelburne, Burlington), New York (Saratoga Springs, Westchester), Greenwich Connecticut, and Philadelphia. We lived in New York City for almost a year, and then relocating to the West coast. We spent a couple months in Santa Barbara, then traveled up the coast to San Francisco, and permanently relocated to Los Angeles. Before the end of the year, we’ve got our sights on Arizona (the Grand Canyon, Antelope Canyon), Palm Springs, Joshua Tree, and more.

 

It’s a pretty lucky life. And by “lucky” I mean not lucky at all and totally intentional.

 

We started first, by letting go of all our leases. We had occupied a cute apartment in Saratoga Springs, NY for $900/month for a one bedroom. We didn’t think this was “cheap” until we started paying $2k+ for housing in NYC and LA. Simpler lives have simpler expenses… like one bedroom apartments around 900 square feet for $900. Tell that to someone in a major city—it’s a bargain. We also had a beautiful office space that we designed together. It was office-heaven.

 

You don’t have to be majorly successful or super rich, to travel and work from anywhere. You just have to be smart about how you do it, and be willing to live a more minimalist life. In exchange for the minimalism—you’ll get the experience of a lifetime. You’ll receive the experience of traveling and working around the country, or around the world. Alas, here’s your guide to work from anywhere.

 

 

 

Step One: Remove All Yearly Housing Obligations

This isn’t the easiest. If you decide to wait until your lease ends, you could be waiting a while to get going on something you want to do now. However, if you break the lease you could be held to pay the remainder of your monthly payments. It’s best here just to see what options you have.

 

Take a spin through your lease and understand what the consequences are of breaking your lease early, then decide whether or not it’s worth it. Try to plan leaving as close to when you leave your apartment as possible. We had a lag of 2 months in between when we moved out of our apartment and moved to NYC. Austin’s family let us crash with them for a couple months, but had we planned everything a little better we could have just moved straight to NYC.

 

 

 

Step Two: Reduce Your Possessions

Clutter and “stuff” will hold you back. In preparation for traveling, get rid of as much of your stuff that you can. Trust me, you won’t miss it. If you must hold onto things (furniture, boxes of your “cool stuff” etc.) then get a storage unit. Austin and I moved to NYC, traveled and then moved to the West coast, all with a suitcase and duffle bag each.

 

I recommend, anything that you can throw out—throw out. Anything that you can give away—give away. Afterwards, find a place to store whatever you have to keep. Use the simple rule – if you don’t think you’ll use the items in the next 6 months, make sure you get rid of them. There’s no point in spending tons of cash on storage unit fees just to revisit in 12 months and realize you’ve burned $1200 and you end up throwing out 90% of the unit anyway. It happens more often than you think.

 

Get a suitcase that is durable and can deal with some serious wear and tear. I also really like to have a large duffle bag. I find two suitcases would be too much to roll around, but I can sling the duffle over my shoulder and roll the suitcase. Also, make sure you have some sort of backpack/purse/daypack.

 

 

 

Step Three: Give Yourself as Much Support as Possible

We were stepping into some seriously new territory, so we made sure to surround ourselves with support. We travelled all over the Northeast where we had friends. And I had about a half-dozen friends that lived in NYC that helped make the move much easier than it would have been otherwise. They gave lots of tips, and a tremendous amount of emotional support while we were up-rooting our lives.

 

 

 

Step Four: Reduce Overhead Expenses as Much as Possible

I can’t stress this one enough—REDUCE YOUR EXPENSES. Change anything that is costing you cash that doesn’t have to. If you can get it for free, do it. If you can exchange for service, think about it. If you can remove things entirely that are leisure expenses, do it.

 

Get your expenses as low as possible. There are a couple ways to be successful when moving and traveling (or in general I guess). If you have high expenses, you either have to make significantly more money to compensate, or lower your expenses. I think doing a combination of both are ideal. Start off with lowering your cost of living.

 

For example, if you love to eat out regularly, see if you can sacrifice this for a few months to have the extra cash reserve.

 

 

Step Five: Figure Out Your New Housing Situation

You’ll be looking for shorter-term housing. Airbnb is great for one-two month long stays. When you select to book for a month or more it’s considered long-term. Many hosts will offer the room or home at a reduced monthly rate (I look for the 30% off monthly rates). You can see this in the pricing section on Airbnb. About 10-20% of hosts will get back to you when you contact them for housing. Anytime I am looking for a place to stay, I contact at least 10 people, and up to around 20 if I can. The name of the game here is options.

 

airbnb and entrepreneur

 

Pro tip: Don’t select “request to book” because the first person that decides you can stay will just book you and you’re out of options. I select “contact host.” This is where I have a template email that I send out to them explaining where I’m traveling, and for what dates and ask if they have availability. I always say that we’re friendly, not home often, respectful and accommodating. We are all those things—I’ve also found that these are good things to say upfront to build some level of trust that you’re not going to wreak havoc on their home. The Airbnb hosts are letting strangers into their homes, so make it easy for them to say yes, and many of them will.

 

I’ve also had many situations where we’ve stayed at an Airbnb for a month and loved it, and extended our stay to 6-8 months.

 

Airbnb is not the only option. You could also sublet.

Craig’s List can be a descent resource depending on the day—I’ve found Airbnb to be more reliable of an option. I say this because they have to be more accountable to you because they’re response rate, and reviews are public. This feeling of accountability means that they usually act more responsibly in getting back to you, and in general (not everyone, I’ve met some crazies but you can totally see it ahead in the reviews).

 

Aside from Airbnb, I’ve found housing groups on Facebook to be another terrific resource. You’ll find these groups on Facebook for any major city in the US. Search “housing” and the city in Facebook groups and request to join the groups you think you could use. These contacts are more reliable usually than Craig’s List, but keep in mind they don’t have public reviews like Airbnb. Keep communication open, and trust your gut. If you see red flags, it’s probably best to avoid them entirely.

My favorite housing Facebook groups are “Gypsy Housing” in NYC, and “Gypsy Housing West” for LA.

 

 

 

Step Six: Place Your Marketing on Autopilot

When you’re traveling, you’ll want to place your marketing on autopilot. Having opportunities and leads contact you while you’re traveling is way more awesome than having to hunt them down. Start by building up your personal brand, and positioning yourself as an expert. Provide value frequently through social media (Instagram and Snpachat are hot right now), and vlogging/blogging to educate your audience.

 

Set up email opt-ins on your website to start building your list. Make sure you have a bangin’ website that’s crushing the branding game. Set yourself apart from everyone else by being really clear on your messaging (what you provide and to whom). Don’t be afraid to use your unique personality to set yourself apart from the crowd!

 

Build your personal brand with intention, and make sure it’s communicating what you offer, and to who quickly. Read this article for all the steps on how to make money as a personal brand starting on day 1 (the action steps and ultimate guide to being an expert).

 

 

Step Seven: Step Up Your Social Media Game

Anyone that I know personally that is traveling and working from anywhere successfully—is doing so because of social media. They’ve built sustainable social media followings that provide them with leads, and sales on a regular basis.

 

My friend Tatianna at My Urban Illumination has a simple system where she gets paid through Paypal for tarot card readings. She has a few different package selections, but overall everything has been set up in a simple, efficient way. She also gets the majority of her sales from social—Instagram and YouTube.

 

The bulk of our sales at d.science come from our social media followings, blog and email list. We’ve made thousands and thousands of dollars directly from Snapchat, and the same can be said for my Instagram, as well as our email list.We’re consistently building our email lists as a result of social media and blogging too.

 

Business doesn’t have to be hard. It’s all about getting the right systems in place for yourself to succeed. And one of those systems should be crushing your social media game.

 

 

 

Step Eight: Have Your Money-Making Systems in Place

Make sure you have ways to generate money for yourself online. You can easily accept sales with products you create on Squarespace. You can easily embed a Paypal button on your site and accept sales that way (or through Paypal invoices). You can set up your ebooks on Gumroad. You can sell courses through Thinkific or Teachable. You can accept bigger payments and send invoices from Square. The options are endless.

 

 

Step Nine: Get Your Mobile, Entrepreneur Tech-Gear in Place

This is the easier part where you go shopping. Make sure you have the gear you’ll need to succeed. You’ll probably be working frequently from coffee shops too, so download this app: Work Hard Anywhere. It tells you where coffee shops are nearby, and gives you all the essential information like seating, how strong the wifi is, if there are pastries and snacks, parking, and how many outlets are available.

 

Get a Laptop

I love my Macbook Air (supped up to 500GB SSD, and 8GB Memory). Austin used a Toshiba Chromebook for about a year. It worked for most word-processing and internet-based business. He said it just gets a little slow with 4-5 tabs open on the Internet because it only has 2GB of memory. Now of course, he’s working on a Macbook Air and loves it.

 

Bring a Back-Up Drive—Actually, Make that 2

Get a hard drive that is just used as a time-machine back-up for the mac. I like to keep this separate and undisterbed. I use my 2TB Time Machine backup from Apple. Then I backup all my photos, videos, design resources and the like on another drive. I also have an additional portable hard drive that I use as additional storage space for working files (also backed up on my photo/video/design hard drive).

 

Get an External Battery Pack for your Phone

I can’t tell you how many times I’ve run out of phone juice. All the time! My Instagram community management habits can eat up my entire battery in 2-3 hours. Make sure you have an external battery pack for the extra juice. I like the HyperJuice Plug USB battery pack from HyperJuice.

 

Get an External Battery Pack for Your Computer

Mac batteries are a little harder to come by. HyperJuice has a battery pack that I keep meaning to pick up!

 

Have Additional Wifi Coverage

Nothing sucks more than being revved up to work, and having shitty wifi coverage. I always make sure I have a backup so when I feel productive I can get done what I’d like. The Karma packs are becoming increasingly popular. They’re a little pricy, but perhaps worth it. You can also tether a wifi connection from a hot spot on your phone.

Invest in a Good Set of Headphones

I can’t even tell you how much headphones contribute to my overall productive-ness. I have a couple sets of headphones. When I’m long-boarding (yes like a skateboard but a bit more stable!) I like to use the Apple earbuds so I can still hear cars around me etc. When I’m working I love my Urban Ears. I’ll be grabbing a set of Beats by Dre soon too, but the Urban Ears are economical and cover a terrific mid-range while being pretty much noise-cancelling.

 

 

Step Nine: Network Your Face Off

Find networking groups, socials, meet-ups, events and network your face off! This is a great way to make new business contacts and friends in a new city. Co-working spaces are terrific for meeting other entrepreneurs, grabbing some table space and checking out their events. This is an easy way to surround yourself with like-minded people.

 

Wework is present in most major cities around the world (for some easy co-working). Do a Google search for the city you’ll be traveling to and see what entrepreneur-spaces are available.

 

 

Step Ten: Plan Your Transportation

Transportation is easy in most major cities. Think about whether or not you want a car. Mostly, I’d say you could do without it if you’re going to be in metro areas. Everyone told us that we were going to want a car in Los Angeles, and I have to say that we’ve done incredibly well without it. In fact, I think having the car would for sure be more hassle.

 

Ways to Get Around

Usually there’s some sort of public transportation to get where you want to go (unless you’re in the middle of east bumble-f*#%).

 

In New York, I used the subways extensively. In Los Angeles, I use a combination of buses and Ubers/Lyfts. There are usually cheap buses that leave the areas too, like Megabus, Boltbus, Grayhound etc. You can get out-of-town (leave metro areas) pretty easily with Buses and Amtrak. Anytime that I do want more control and want to drive (let’s say up the coast to hit up San Fransisco), I’ll rent a car (costing around $40/day). It’s always worth checking out flights too. I see flights all the time from LAX to SFO and Seattle for around $70. If you just need a car for a couple hours there’s Zip Car in NY (and all over the country, even in LA just not as many), or Skurt (new startup) in LA.

 

 

Step Eleven: Choose Your City and Walk Out the Door!

There are tons of cities in the US that are terrific for entrepreneurs and start-ups. Any major metropolitan area will have a diverse crowd of entrepreneurs.

 

Here are some cities that are known for their startup and entrepreneur hubs:

  • Austin, Texas
  • Chicago, IL
  • Columbus, OH
  • Nashville ,TN
  • Washington, DC
  • New York, NY
  • Los Angeles, CA (Santa Monica, Venice, Marina DelRey)
  • Miami, FL
  • Minneapolis, MN
  • Portland, OR
  • Seattle, WA
  • Salt Lake City, UT
  • San Fransisco, CA
  • San Diego, CA
  • Venice, CA

 

Join the d.science adventurer’s VIP list here. We send monthly marketing and branding tips and insights so you can hustle on the road and while you’re traveling and building your epic biz.

 

I hope you enjoyed the ultimate entrepreneur’s guide to work from anywhere and travel the US!

 

If you liked this article you’ll enjoy these:

How to Start an Online Business in 14 Steps

How to Make Money as a Personal Brand Starting on Day One (The Action Steps and Ultimate Guide to Being an Expert)

The Ultimate Guide to Generating Free Press (PR)

How to Handle an Uncertain Future as an Entrepreneur

How to Have 1,000 Leads Even Before You Start Your Business

How to Get More Work as a Freelancer

 

Have more tips to add? Let us know in the comments!

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The Fundamental Reason Advertising and Advertisers are Failing https://dscience.co/fundamental-reason-advertising-advertisers-failing/ https://dscience.co/fundamental-reason-advertising-advertisers-failing/#respond Wed, 17 May 2017 04:43:47 +0000 http://blog.dscience.co/?p=368 Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore. Even cracked in all its wonderful comedic glory doesn’t strike at...

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The Fundamental Reason Advertising and Advertisers are Failing

Advertising is failing as a whole. Recent research says you are 457x more likely to survive a plane crash than click on a banner ad. Cracked.com describes the state of the advertising world quite eloquently with their video 8 reasons why advertising doesn’t work anymore. Even cracked in all its wonderful comedic glory doesn’t strike at the heart of the matter.

 

 

The fundamental reason advertising and advertisers are failing is simple, they are thinking like an advertiser.

 

Advertisers and advertising fundamentally have a simple concept. How can we sell our product? This isn’t to say they haven’t changed some in the overall strategy. Advertisers now talk a lot about telling their brands story.

 

But in all reality Levi’s are just a pair of jeans, there is no real story behind the brand. The brand is there to make you think that buying these jeans are somehow different. That your identity will be better defined and expressed with these jeans. There is no added value in buying Levi’s over Armani Exchange jeans.

 

The only real value is an intrinsic perception of the company, how have they made you feel over the years. Sure one might cost less than the other, but they are all made in the same manufacturing facilities in China.

 

 

How much value did they add to your life?

Why do we consume content from one news source vs another?

 

Google the latest trending topic and you will see at least 10 different stories about that topic. All 10 of those stories will say mostly the same thing, and do an equal job delivering the overall message. Sure Fox news is extremely conservative and CNN is more liberal leaning but the basic info is overall the same. This leaning one way or another creates an added value to the readers. It states that YES what they already thought was true.

 

Value can only be measured in emotions because we are emotional creatures. We use logic to justify our emotional decisions, but in the end all logic is gone in an emotional reaction.

 

 

Your advertisement is not adding real value.

Great advertising can create value, they make us laugh, they entertain us, they educate us. After they do that, they earn the right to natively pitch to us. Let me say this again. After they add value by eliciting an emotional reaction do they EARN THE RIGHT to pitch to us NATIVELY. When this is done effectively viral campaigns like Poop-ouri, Dollar shave club, or even Dove’s real beauty sketches happen.

 

 

Most advertising dollars are wasted because they are thinking quantity, not quality.

If you were to start a business what is rule number 1? put the consumer first, make a product they care about and solves a real need. Why would advertising be any different?

 

If you were to make an advertisement what need are you solving for the consumer? What emotions do I the consumer want to feel? Apple made us feel like being different was ok in the world of corporate conformity.

 

Advertisers resort to two base emotions “Sex and Fear.” Want a product to sell? Then put some hot half naked women on it, but really does a half naked women really make you want to buy a Budweiser? If I wanted to drink swill water I would ask the barkeep to ring out the bar rag into my mouth. No amount of half naked women would make me choose to drink a Budweiser over another.

 

 

How to fail at your advertisement

I just attended Adweek NYC or #AWXII. Looking at the roster I expected great things from the presenters. This was after all the best of the best advertisers talking and presenting. Topics ranged in a variety of subjects, but all had some great headline such as “How to build your online brand like an all-star.”

 

What I expect is very simple, the panel explains their “How to” with a few takeaway points or actionable steps. Then at the end say this is how we as a brand or as an influencer make sense to talk about this subject and this is what we do.

 

Following the simple formula audience>emotion>earn>native pitch.

 

This is how it actually went… Interesting hook to get you in the seat> to 50-minutes of straight pitching the company > 10 minutes of Q+A. Inevitably leading me back to one question, why am I wasting my time listening to you?

 

 

Want your advertising to work Budweiser’s of the world?

Look at who your real target demographic is and make content that speaks to them. Warning stereotypes are coming out. Budweiser creates an add of some hillbillies driving their pickup truck through some mud, parking deep in the forest, setting up a campfire for a hunt and cracking a 30 rack for the night. The tagline can be “The beer I share with my friends.” Why would this work? Because the demographic would look at the advertisement and say “hey that’s us”, they would get a kick out of it and appreciate it.

 

Follow the simple formula audience>emotion>earn>native pitch

 

Simply put, start thinking like consumers and content creators first, second, and third. Stop caring about the pitch at the end, because in the end it doesn’t matter. The audience doesn’t care about your brand if you respect that they will give you their dollars.

The secret to selling to your audience and having them thank you for doing so is storytelling. Storytell to sell is an adage every advertiser must live by. Don’t believe me, look at any Superbowl commercial and you will notice tons of great examples of storytelling.

 

If you enjoyed this article here are a few more we recommend: 

How to Master the Art of Storytelling on Snapchat

How to Create a Successful Blog in a Competitive Niche

How I Went From Failure to Fantastic Writer

 

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